B Major enables content creators to use their works as the foundation of a self-sustaining, ongoing business by developing business plans, implementing internal systems, helping to acquire outside investment, negotiating deals with third parties and even running the newly created business entities. These same skills are applied to corporate brands or agencies that need to create new vehicles to achieve their marketing objectives
New technologies and the emergence of the "long tail" distribution dynamic have created new opportunities for content producers to create, expose and distribute their work. BME recognizes the challenges and creates unique solutions on a case-by-case basis. B Major's role as content manager often leads to taking on the role of de facto manager, involving itself in areas ranging from overall career guidance to more immediate tactical decisions.